This month’s blog posting is an excerpt from
November 11, 2015 from the Washington Technology blog, by WT contributor Nick
Wakeman.
Last year, when the immixGroup launched their first Government IT Sales Summit,
they asked me to moderate a panel on partnering.
Usually, these kinds of events peak in the morning,
and then fade out after lunch. My session was in the afternoon, so I didn’t
have high expectations. But that changed quickly. First, I struggled to find a
parking spot at the hotel, and then I walked in, and it was wall-to-wall with
people.
Our room was set up for maybe 75 people, and it was
standing room only. Obviously, there is a hunger for what immixGroup is putting
on, and this year’s event carries a similarly packed agenda with the theme of
Navigating the New Normal.
The event will be held Nov. 19 in Reston, Va. Here
is a link to the full agenda.
Full disclosure: Washington Technology is one of
several media sponsors of the event.
I won’t be participating in any of the sessions this
year, but I’ll be attending as a reporter looking for stories.
As part of the event, they’ve folded in their annual
market intelligence budget briefings on defense and civilian spending. With the
budget deal having passed last month, perhaps the new normal will include some
broader growth.
One of the sessions that caught my eye is on picking
the right contract vehicle. It’s an important question given the number of
vehicles government agencies have to choose from. How do you guide your
customer to the right one?
Being able to answer that question is a key to
success in today’s market. The panel will give you insights into working with
your customers to identify the right vehicle.
There also are several sessions on data including
predictive analytics, data governance, and sharing threat data.
The theme of the new normal is admirable and is a
topic I’ve heard discussed across the market. It might not have a single
definition. The market has changed in the last five years with constrained
budgets and a focus on affordability. The result is a hyper competitive
environment with vendors facing multiple pressure points. There are no givens.
Perhaps budgets are going to loosen in the next
couple years, but no one expects government buyers to become less focused on
cost and efficiency or for the market to become less competitive. The current
conditions are not a passing fad. In my opinion, this is the new normal.
And the best thing is to arm yourself with
knowledge, which is what I see immixGroup trying to do with their event.
It also should be fun. The lunch keynote
speaker is Walter Isaacson, president and CEO of the Aspen Institute. He’s
the former chairman and CEO of CNN and editor of Time magazine.
He’ll be talking about innovation, another hot topic
in today’s market. He has a new book out: The Innovators: How a Group of
Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution. He’s
also written biographies of Steve Jobs, Albert Einstein, Benjamin Franklin and
Henry Kissinger.
I’m sure he’ll be floating some big ideas out to the
audience, and it’s always good to hear perspective from outside the government
market.
So, if you see me wandering the halls of the Hyatt
Regency in Reston next week, please say "Hi."
Posted by Nick Wakeman on Nov 11, 2015 at 9:29 AM